LEGO® and Hasbro unite to reveal fully converting Optimus Prime
Leading global toy companies the LEGO Group and Hasbro, Inc. unite for the first time to bring the iconic Transformers Autobot, Optimus Prime, to life in LEGO® form – complete with alt mode.
The new LEGO Transformers Optimus Prime set is a tribute to the heroic Autobot leader with over 1,500 detailed LEGO pieces. Once assembled, the figure stands over 35cm in robot mode and 15cm high in alt mode. You read it right: fans can convert the lego from robot to truck alt mode and back again! This is one of the first times a LEGO set has been able to convert between two models, without the need to rebuild.
Senior Designer at the LEGO Group, Joseph Patrick Kyde, says about the collaboration: “It has been an honor and joy to work together with Hasbro to develop a LEGO version of Optimus Prime! I am excited to see these two toy companies come together for the first time to celebrate the leader of the Autobots. Optimus Prime has become a pop culture symbol of courage, selflessness, and great leadership as well as an awesome toy that embodies the problem-solving and creativity skills that both companies value so much.”
Casey Collins, Head of Licensed Consumer Products and Business Development at Hasbro noted: “We’re excited to bring two of the world’s greatest play and entertainment companies together to celebrate this larger-than-life, iconic character – Optimus Prime. We know fans everywhere will be thrilled by this collaboration as it enables fans and families of all ages to create memories as they work together to build the LEGO Transformers Optimus Prime.”
Once complete building this 1,508-piece model, fans can admire their build with pride by adding the display plaque to pay tribute to the iconic Transformers character.
The LEGO Transformers Optimus Prime set is now available in all leading toy stores at a suggested retail price of ?10,999.00. Drop by the nearest LEGO certified store (BGC, Alabang Town Center, TriNoma, The 30th, UP Town Center) now!
To find out more about the new LEGO Transformers set, visit LEGO’s official store at www.bankeebrick.ph.
10302 LEGO® Optimus Prime
- Truck Mode: Measures over 5.5 in. (15 cm) high, 27 in. (10.5 cm) long and 4.5 in. (12 cm) wide.
- Robot Mode: In robot mode, the model stands over 13.5 in. (35 cm) tall