Caltex sets a world record, unveils new campaign
Caltex recently announced their latest campaign, their World Record-Breaking Fuel, collaborating with a two-part series on National Geographic’s Record Rides to demonstrate how they could power record-breaking feats.
The automotive reality entertainment series pits adrenaline junkie and radio DJ, KC Montero, against Jamaican-Chinese professional rally race car driver, Natasha Chang, to break new grounds: the fastest ascent of Doi Chang Mountain Road using an everyday car boosted with Caltex with Techron® fuel.
“As a leading visual storyteller, National Geographic’s programming pillars of exploration, education and science resonate well with the Caltex brand. Hence, we are proud to partner with the channel to create Record Rides for our viewers and motorists in Asia.” “This show will demonstrate how Caltex with Techron® fuels can power an engine towards achieving an extraordinary journey,” says Brian Fisher, Caltex Brand Manager.
Guinness World Records’ long standing 63-year history and credibility made them the obvious partner to demonstrate how a world-class fuel could power record-breaking feats.
“Caltex partnered with Guinness World Records and set a timing of 6 minutes 52.692 seconds with Natasha achieving the coveted title the fastest ascent of Doi Chang Mountain Road by using a 28-year old car,” added Fisher. “With the world record powered by Caltex with Techron®, our campaign encourages drivers to fuel up the same fuel that set a world record and experience its power in their everyday drive.”
To perform at maximized power, an engine requires unrestricted air and fuel delivery which cannot happen when deposits are on the intake valves and port fuel injectors. Techron®’s unique chemistry is proven to remove and protect an engine from deposits in these critical areas. Caltex with Techron® also contains Clean & Glide technology, which further helps to reduce friction, helping maximize power.
“Caltex with Techron® is specially formulated to clean and protect engines. The GUINNESS WORLD RECORDS® title achievement helps demonstrate how a clean engine powered by Techron® can function at its most optimum, which includes delivering maximum power to your wheels. This is the same fuel that our customers can experience at their neighbourhood Caltex stations to power their everyday drive,” said Greg Engeler, Product Engineering Manager for Caltex.
The campaign rolls out in Cambodia, Singapore, Thailand, Philippines, Malaysia, and Hong Kong from July to October 2019.
Caltex Philippines introduces new brand ambassador
Caltex also introduced their latest brand ambassador. “Dingdong Dantes’ roster of achievements is a testament to his determination to keep on taking new challenges whether in acting, in business or his personal life, each time beating his personal best,” said Louie Zhang, CPI Country Chairman. “Aside from this, he is also the perfect embodiment of the Caltex’s tagline and philosophy of “Enjoy the Journey”. He represents the brand’s personality of being positive, friendly, genuine and he encourages people to enjoy the journey of whatever they are doing and wherever they are going.”
Caltex continuously improves their products in preparation of future engine technology and to meet the ever changing needs of motorists. In 2016, Caltex with Techron® was reformulated with the Clean and Glide Technology to deliver enhanced engine protection, improved fuel economy and maximized power over time. Last year, it solidified its claim as the fuel with an unbeatable cleaning power with its most recent borescope test, the results of which reveals Caltex with Techron beats other fuels in engine cleanliness. And now, with the success of setting a world record, Caltex bags another achievement as a fuel that breaks world records.
Caltex stays committed to innovation in its desire to provide the best possible fuel for motorists to make the journey even more enjoyable.