Caltex closed strong in 2019, aims high for 2020
Caltex with Techron, the record-setting fuel, closed 2019 with a series of milestones that make it stronger than ever. By opening 30 new service stations in 2019, Caltex can now reach more customers nationwide. Other notable Caltex highlights for 2019 were setting a new world-record, naming a new brand ambassador, and inking new partnerships.
Caltex was able to open two service stations before entering 2020 with new sites along Osmena Highway, San Andres, Manila; and along Dinalupihan Road, Porac, Pampanga. The growing number of their retail sites is a testament of Caltex’s determination to reach out to every community in the country by providing fuels that power every drive to a joyful ride. Caltex aims to open more stations this year to provide quality and reasonably priced fuels and help millions of Filipino motorists set personal records on their journeys.
Aside from the continued growth of its retail network, 2019 saw Caltex forge strategic team-ups with leading companies such as LICA Auto Group, AC Motors, and Lalamove to bring clean, safe and quality fuels to more customers. The team-ups allow the customers, employees, and contractors of these partners to earn big fuel savings through their Caltex SavePlus card.
Caltex has always proven how their fuels take every ride to the next level. Last July 2019, the same Caltex with Techron that Filipino motorists use in their everyday journey is the same fuel that recently powered a 28-year old car to set an official Guinness Book world-record of fastest 1,000 meter ascent up Thailand’s Doi Chang Mountain, in under 7 minutes.
In the same month, Caltex also announced the newest Caltex brand ambassador, Dingdong Dantes, who embodies Caltex’s tagline and philosophy of “Enjoy the Journey.” The multi-awarded actor represents the brand’s personality of being positive, friendly, genuine and encourages people to enjoy the journey of whatever they are doing and wherever they are going.
Chevron Philippines Inc. (CPI), marketer of Caltex, was also able to comply with the government’s initiative to deter oil smuggling in the country. CPI is the first of the “Big Three” to join the fuel marking program.
“I am very glad that we are able to pull off 2019 with success. Our achievements are the product of what our hard-working employees have delivered. These accomplishments fuel us to strive more and provide our customers the vehicle support they need. We open 2020 with more desire to make one’s journey a wonderful ride.” says CPI Country Chairman, Louie Zhang.
In 2019, Caltex became the only fuel brand to extend rewards offering to utilities, telecoms, and tollroads, in addition to food and groceries, for loyal motorists by partnering with the MVP Group for the Caltex-MVP Rewards Loyalty Program. The partnership offers motorists rewards in the form of cash rebates each time they fuel up in a Caltex station. This is in addition to the rewards customers receive each time they pay their PLDT, Smart, Sun, and TnT bills. Cardholders can also enjoy various deals and privileges from partner establishments when they show their Caltex-MVP Rewards Card, a prepaid VISA card powered by PayMaya.
Aside from service stations, the Caltex Havoline autoPro Workshop Program’s expansion shows no signs of stopping. Since the opening of its first site in Davao City last May 2019, it has established its presence in other parts of the country and more shops will open in 2020. Caltex Havoline autoPro Workshop is tailored for quick-lube and automotive service business owners who want to partner with a global brand to gain credibility as a preferred operator.
Caltex enters 2020 more determined to provide world class quality products that will meet motorists’ fuel needs.