BPI relaunches Loans Madness in General Santos, offers low rates and affordable deals

Loans Madness Display at SM City General Santos


The Bank of the Philippines Islands (BPI) is relaunching its much-anticipated BPI Loans Madness in General Santos City, Mindanao as its first leg, fulfilling its commitment to help Filipinos living in the South achieve their dream car and home.

The BPI Loans Madness is a one-stop shop mall event that will take place in SM City General Santos from September 23 to September 30, featuring the country’s top car brands and real estate developers with their latest models and offerings.

“BPI is seeing sustained growth in General Santos. Since July, we have seen an uptick trend for loan turn-ins. And in terms of loan releases, Gensan is the major driver for Central and Southern Mindanao. Add to these various brand expansions happening in the area with the opening of Fuso and Peugeot this year. We see good opportunities to push for auto and home loans not only in General Santos but in other Mindanao regions as well,” said Dennis Fronda, Head of Retail Loans, BPI.

The event aims to make auto or housing loans easier for Filipinos by offering its best deals, including various payment solutions such as Auto Loan Multi-Year Protect (AMYP), Step-Up, Zero Cash Out; and an easy application process, with expert financial advice from several account officers on-site.

BPI Retail Loans Team (L-R) Mark Launcel Panizales – Product Marketing Division Head, Dexter Lloyd Cuajotor – Loan Services and Recovery Division Head, Stephen Maglasang – Field Services Division Head, Red Lopez – Auto Loan Division Head, Edel Tined – Model, Analytics and Insights Division Head, Dennis Fronda – Retail Lending Group Head, Meg Catalan – Retail Credit Division Head, Bernadette Ocampo – Retail Morgage Division Head, Rhodora Navarrete – VisMin Housing Loan Team Head, Louie Bernardo – Auto Loan Mindanao Team Head

“ We strive to male Auto or Housing Loans more affordable by connecting Filipinos with our partners who are more than eager to help them achieve their life goals of purchasing a new vehicles or acquiring a new property. We hope to continue this practice even as excise tax is implemented, as every Filipino deserves to live and travel in the comforts of their home or car, “ added Fronda.

Clients or mall goers inside the venue will have access to the BPI Loans Madness event where they will get to see actual car units and showrooms that will help them decide on their loan journey.

Partcipating car brands:


  • KIA


Participating real estate developers:



Interested clients may also enjoy lower rates and free chattel mortgage, plus exclusive deals from the said brands. For loan applications, they may apply thru the BPI Loans Madness event or at any BPI branch in General Santos City.