Sam Smith announces new single ‘How Do You Sleep’
Fans immediately associated pop singer Sam Smith with the @howdoyousleep Instagram account that appeared last month. The account only followed Sam Smith and teased out short sets of lyrics, given tips on combating insomnia and promoted a cryptic website. Baffled fans have finally found out why.
Sam Smith revealed the release date of his newest single “How Do you Sleep” on Wednesday (July 10). He also revealed the album art of the song and a message revealing the project as his latest single and that the song will be available everywhere on Friday, July 19.
According to Billboard, the clip contains what appears to be a short teaser of the song, as a series of distorted xylophones plays an entrancing, lullaby-esque melody. The music had been used in a few of @howdoyousleep’s posts, sometimes slowed down and other times warped beyond recognition.
The album art of the new single follows the same theme as the other 2019 single of Sam Smith, which is “Dancing with a Stranger” with Normani, depicting a bottle of cologne bearing the title of the song on its face.
“How Do You Sleep” – out everywhere on July 19.