Nadine Lustre makes summer hotter with H&M

H&M Philippines

We’re well into 2019 guys, and it looks like it’s going to be a good one for actress Nadine Lustre.

Nadine Lustre’s new movie (Ulan) coming out in the cinemas, new music (under James Reid’s label Careless Music), and also her very own fragrance called Luster and the makeup line Lustrous in collaboration with Australian makeup brand BYS. We’ve just found out that she’s also H&M’s first Filipino ambassador!

H&M Philippines

The actress announced Thursday, February 28, that she has collaborated with international retail brand H&M for a swimwear collection.

Nadine said on Instagram: “Secret’s out! Teamed up with [H&M] for a special swim collection. Hitting stores March 14.” The collection will be known as “Selected by Nadine.”

H&M Philippines also posted a sneak peek of the video.

H&M Swim Essentials Selected by Nadine

WE KNOW YOU'VE BEEN WAITING FOR THIS. Watch the full H&M Swim Essentials Selected by Nadine film! In stores March 14. Repost this if you can't wait for the collection! #NadineforHM #SelectedbyNadine

Posted by H&M on Sunday, 10 March 2019


This year marks a first in the story of H&M in the Philippines—signing up its first-ever Filipino brand ambassador, Nadine Lustre. The endorsement deal comes with a special swimwear collection to be launched in the Philippines on March 14.


by Cameron Arciaga