We are a radio station of choice for the modern go-getter who enjoys a good balance of music, information and street-smart talk. The audience get their dose of great music while staying up-to-date with news, pop culture trends and the latest in entertainment.
Mellow 94.7 listeners are young, outgoing, and fun-loving. They enjoy listening to the latest pop hits, are up-to-date in fashion, gadgets, pop culture, entertainment, food, and hot gimmick spots. They like spending the weekends with family and friends, checking out the latest mall sales, catching up on hit TV shows, watching the latest films, and going on out-of-town adventure trips.
In school and the workplace, they are dedicated students and yuppies, making sure responsibilities are delivered well, while making sure that family time and recreation are not compromised.
Mellow 94.7 listeners value auditory and visual experiences, willing to try something new and interesting.
Are you Mellow 94.7 listener?
A LITTLE BIT OF OUR HISTORY
The station began broadcasts in 1973 (when the Philippines was under Martial Law) as DWLL-FM, then Mellow Touch, Mellow 94.7 is one of the pioneer FM stations that did not have live announcers and music DJs in their programming. The station relied entirely on the pre-recorded voice-over of retired former DWBL disc jockey Butch Gonzales to bridge segues between songs. Butch Gonzales' taped voice-over also served the purpose of an occasional time-check, usually at the "Top" and "Bottom" of certain hours of each day. Butch Gonzales' voice also became the Mellow Touch's signature voice, as he softly reminded the loyal listeners of tunes for "a bike ride along the boulevard", every hour as the Station ID jingle plays. The sound of his voice instantly translates to soft sentimental music that was clearly associated with the Mellow music of this FM station at the time.
Mellow Touch's predominantly easy listening format continued, gradually increasing pace and energy with the restoration of democratic rule in 1986, until just over 5 years ago, it started to accommodate on-air jocks and began to play largely pop alternative songs in-between the standard love songs.
Today, to emphasize this shift in programming, it has changed their station title to just plain Mellow 947 ("ninety-four-seven"). Its programs now generally aim to bring out the mellow side of pop-alternative and light rock music fans.